Release Notes 5/20/21: Database Triggers

✨ New

  • Database triggers are live for all! If you store derived events in your own database, such as an Abandoned Cart or Refund, you can choose to run triggered marketing campaigns off of these events directly from your database. This way, even if you refresh your own database at a frequent cadence, you can still send relevant and up to date messages beginning with a Complex Events Processor Trigger dataset and then a flow. To get set up with database triggers, contact your account manager.


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We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.