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updatedAt: 2025-06-16T21:09:35.000Z
agentTools:
  projectIndex: https://interactivedocs.simondata.com/llms.txt
---

# Use Simon Predict to Improve ROAS in Meta, Google Ads, and Criteo Marketing

Build low-propensity audiences in Simon and push them to paid media channels for downstream suppression.

# Goals

Maximize your ROAS by suppressing low-propensity buyers

# Prerequisites

* Meta (Facebook/Instagram), Google Ads, or Criteo Marketing credentials authorized
* Simon Predict
* Segment building knowledge
* Flow building knowledge

# Steps

1. Create a low purchase propensity audience segment. Use the **Simon Predict Propensity Group** property and set it to `is low`:

<Image align="center" className="border" border={true} src="https://files.readme.io/7129acf-LowPropensityPurchasers.jpg" />

2. Create a new **flow** using your **Low Propensity Purchasers segment**.
3. Choose your destination and action; Facebook (Facebook/Instagram), Google Ads, or Criteo Marketing are great options!

<Image align="center" className="border" width="75% " border={true} src="https://files.readme.io/2576384-Criteo.jpg" />

4. Select your **ad account**.
5. **Save** then **Launch** the flow!

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# Take it a step further

To further increase your spend efficiency, get Simon Match+! It can increase your match rates by over 20% which has a direct impact on your return on Add Spend.