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Simon Match+ is an optional, add-on beta

Contact your account manager to be added to the waitlist.

Define and build audiences in Simon and push them to TikTok to be amplified by Match+.

Goals

Maximize your reach with Match+ by syncing additional HEMs (hashed emails) & MAIDs (mobile advertiser IDs) to TikTok

Prerequisites

• TikTok credentials authorized
• Segment building knowledge
• Flow building knowledge

Steps

1. Use the segment builder to create an audience you want to target in TikTok; for example, high LTV customers:

2. Create a new Stream flow using this segment, scheduling if you prefer.
3. In Destination, choose TikTok and Sync Contact to Custom Audience .
4. Select the correct TikTok account.
5. Check the box to Amplify your Audience using Match+:

6. Save then launch your flow!

Take it a step further

Customers who aren't engaged via email may engage via TikTok instead. Consider amplifying an audience of non-email engaged customers in TikTok with Match+:

Create a segment with properties:

• Purchased With Discount is True and
• Ts is after 30 days ago

or similar.