Improve email open rates for higher engagement and conversion

Goals

Using pre-header text in email campaigns provides a brief summary of the email content to the recipient before they open the email. This can improve your email open rates and ultimately lead to higher engagement and conversions when used to reinforce the subject line and entice the recipient to take action.

Prerequisites

  • Simon Mail (or your email service provider authenticated in Simon)

Steps

  1. Open your content in the HTML editor. (If you created your content in Simon Mail’s WYSIWYG editor, change wysiwyg to template in the URL to access the template’s HTML.)

  2. Locate the opening <body> tag (typically just after the tag):

The body tag is typically after the head tag (where the arrow points). Place the code below after this tag and include your header (example in the white box).

The body tag is typically after the head tag (where the arrow points). Place the code below after this tag and include your header (example in the white box).

  1. Add this code directly after the <body> tag:
    <div style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
      Add your preheader text here.
    </div>
    
  2. Replace Add your preheader text here with the actual preheader text you want to include. Make sure to keep the text short, ideally around 40-60 characters, and to include a compelling message that further highlights the value of your message and entices recipients to open the email.
  3. Save your template.