Emails are a great place to offer customers personalized recommendations, discounts, calls to action, etc. but sometimes emails get buried, pushed to promotion folders, or inadvertently overlooked.

So how do you engage customers you know have made a purchase before, have opened an email before, but just aren't opening emails from you anymore? Try this recipe to make it happen.

Goals

Re-target customers who have previously made a purchase and have opened an email in the past, but haven’t opened an email in 30 days or more.

Prerequisites

• Knowledge of segments and flows
• Authenticated integration of your choice

Steps

1. Create a segment to capture contacts who have opened an email in the last 30 days. We do this by first creating a "helper" segment, a segment that is useful in many other segments and so we save it on its own for efficient use later. In this case, we're looking for email opens in the last 30 days:

2. Create a segment of anyone who has purchased and has opened an email in the past, but not in the last 30 days. To do this include:
   1. The helper segment we created in step 1. We called it Email Opens in Last 30 Days. Choose is not a member of indicating they have not opened an email in the last 30 days
   2. Average Order Value greater than 0, indicating they've made a purchase at least once
   3. Simon Mail Total Unique Opens greater than 0, meaning they've opened an email at least once. You may need to find the field for your specific ESP:

3. Create a flow using the segment we created in step 2 and your preferred SMS action to retarget these customers:

Take it a step further

• Create a multi-step Journey to re-target over multiple downstream actions
• Create a stream flow that keeps this audience in sync with a corresponding list in Meta, Snapchat, TikTok, and/or Google Adwords