Build low-propensity audiences in Simon and push them to paid media channels for downstream suppression.

Goals

Maximize your ROAS by suppressing low-propensity buyers

Prerequisites

Meta (Facebook/Instagram), Google Ads, or Criteo Marketing credentials authorized
Simon Predict
Segment building knowledge
Flow building knowledge

Steps

Create a low purchase propensity audience segment. Use the Simon Predict Propensity Group property and set it to is low:

Create a new flow using your Low Propensity Purchasers segment.
Choose your destination and action; Facebook (Facebook/Instagram), Google Ads, or Criteo Marketing are great options!

Select your ad account.
Save then Launch the flow!

Take it a step further

To further increase your spend efficiency, get Simon Match+! It can increase your match rates by over 20% which has a direct impact on your return on Add Spend.