Take the guesswork out of ad pairings and carousel units! Create a custom audience in Simon with contacts that are likely to buy specific products (or categories) and push them to Facebook / Tiktok / Snapchat to serve them the corresponding creative.

Goal

Improve conversion rate on ads by testing creatives tied to customer segments most recommended product(s)

Prerequisites

• Simon Predict add-on
• Segment building knowledge
• Stream flow building knowledge

Steps

1. Use the segment builder to create an audience you want to target in the paid channel(s); for example, you might want to clear inventory of last season’s best-seller.

2. Create a new stream flow using this segment.
3. Add the Sync Contact to Custom Audience with Facebook, TikTok, and/or SnapChat (Snap Audience Match) action(s).
4. Select the correct account(s).
5. Save then launch the flow.
6. Associate the audience(s) with corresponding creative in your ad channel(s).

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Note

It takes one hour minimum to create a new Custom Audience in Ad Channels after you launch your flow