Intro to Simon

New to Simon? This course is for you!

By the end of this course you'll be able to:

  • Define and describe the Simon campaign building blocks: datasets, segments, journeys, and reporting.
  • Navigate to all of the above and describe their fundamental components.
  • Demonstrate your understanding by passing a series of short quizzes.


How to Navigate the Course

This course is presented in four parts. Click each link below to open a lesson. Each lesson takes about 10-30 minutes to complete. If you need to return to the lesson in the future, you can navigate within the lesson itself to the section you want to open.

PartLearning ObjectivesAdditional Resources
Part One: DatasetsIdentify common ingestion sources, describe key benefits of Simon's datasets functionality. Learn how to navigate to a dataset and identify components.- Datasets Guides
- Ingestion Guides
Part Two: SegmentsNavigate a segment and describe key functions, distinguish properties from events, edit a segment, and search for and view context about all your available dataset fields.Segments Guides
Part Three: JourneysIdentify key features to use in Simon Journeys and explain how they can benefit your campaigns. Learn how to navigate to a journey, and describe its components.Journeys Guide
Part Four: ReportingDescribe and navigate to Campaign Metrics. Define results.Campaign Metrics Guide